Thursday, 22 June 2017

Mobile screen size correlates to mobile gaming session lengths



Source:  Blog post from Flurry, 20th June 2017

Most time spent watching video is for content over 20 mins



Source:  Ooyala's Video Index Q1 2017, June 2017
Note 1- This is time spent, not number of videos
Note 2 - Ooyala can only measure what is in its network, so as far as I know this does not include YouTube or Facebook.  If it did 'short' videos would surely be much higher

Instagram stories has 250m daily active users

"The company reported Tuesday that Stories, the feature that lets users share videos and posts that disappear after 24 hours, is now used by 250 million people every day. That means Stories added 50 million new users in two months, one month faster than its jump from 150 million to 200 million users.
Instagram is also changing its live video feature so users can now share those live videos to their Stories. Originally, live videos on Instagram disappeared as soon as the broadcast ended, but now they could exist for up to 24 hours."
[...]
"The new milestone means almost 100 million more people use Instagram Stories than use Snapchat, the actual inventor of the Stories format. That’s a bummer for Snapchat, because they clearly invented something that people want to use — Instagram has just scaled it more quickly."

Monday, 19 June 2017

The revenue from eSports is expected to rise to over $450m in 2017

"The revenue from eSports is expected to rise from $130m (£100m) in 2012 to $465m (£365m) this year, according to Newzoo, the eSports data expert. The global audience will reach 385 million this year, made up of 191 million regular viewers and a further 194 million occasional viewers. ESports stars such as the South Korean player Faker, who has just turned 21, are already paid up to £2m a year, and that’s not including bonuses and sponsorship. But will they ever compete with, say, Lionel Messi and Cristiano Ronaldo? And should we be worried if they do?"

'TV advertising is 5 times more effective at driving KPIs than online display'

"In a study published by Neustar commissioned by Turner and Horizon Media, TV remains the most effective way to advertise. The research, which extensively examines the effect of advertising across the major marketing channels, showed that dollar for dollar, TV provides the most scale and delivers the highest return on ad spend from both a sales and awareness perspective.
“This research reaffirms that television continues to be the biggest driver of marketing success today, yet there remains a lot of room to grow even further as the industry and consumer habits shift,” said Beth Rockwood, ‎VP, Portfolio Research and Chief of Staff, Turner. “Recognizing that growth opportunity, Turner has been one of the industry’s biggest proponents for reimagining the experience of television – developing new audience targeting methods, as well as forging innovative content partnerships, to deliver highly engaging, unexpected experiences to fans.”
The insights were derived from Neustar’s advanced analytics software, which ran thousands of models spanning key advertising categories — automotive, financial services, CPG, retail, telecom, theatrical movies, QSR and consumer electronics — and used seven years’ worth of data. Ultimately, the research found that for a $1 million investment, television’s lift is consistently 7 times better than paid search and 5 times better than online display advertising."
Click the link to download the full report.  KPIs included measures like sales and new account opens.

Thursday, 15 June 2017

Pokemon GO has sent more than 500 million visitors to McDonalds in Japan

"Pokémon GO-maker Niantic says it has driven 500 million visitors to sponsored locations like McDonald’s Japan where gamers can score a special virtual good. But it never said how much those sponsors paid per visitor delivered by the game.
But in an interview published yesterday by Brazil’s Globo newspaper, Niantic VP of strategic partnerships Mathieu de Fayet said (translated), “The idea is to offer players items at certain locations, and partners pay $0.15 for each visitor attracted to the game. And we’ve already attracted 500 million visitors. In Japan [at the game’s peak last summer], each activated McDonald’s store attracted 2,000 visitors a day.”
However, we followed up with Niantic, and a spokesperson claimed that $0.15 number is incorrect, possibly due to a translation error. The company says “Niantic’s cost per visit (CPV) model visit has partners spending less than $.50 / daily unique visit to sponsored locations.”
At $0.15 per visit the math would indicate that the sponsorships could have racked up $75 million in revenue for Niantic, while the high bound of $0.50 would have generated $250 million.
Given that McDonald’s Japan activated 3,000 stores in the country, that price would mean that at the game’s peak, the fast-food giant would have paid out roughly $900,000 per day to Niantic for the Pokémon GO sponsorship at $0.15 per visitor, or $3 million per day at $0.50 each."

How the 5 biggest tech companies make money



Source:  Yahoo Finance / Business Insider, 26th May 2017

Sony has sold more than 1 million PlayStation VR headsets

"Sony has now sold more than 1 million PlayStation VR headsets, the company announced today. The news follows a reveal back in February that the PSVR had topped 915,000 units sold since its debut last October. It puts PSVR ahead of direct competitors like the HTC Vive and Oculus Rift — according to research firm SuperData, the two sold 420,000 and 243,000 units respectively by the end of 2016 — but still well back of Samsung’s Gear VR, which has sold more than 5 million units globally. Shawn Layden, president and CEO of Sony Interactive Entertainment America, admits there’s still plenty of work to be done, especially given the large install base of PS4 owners, which is approaching 60 million. “It’s still just a million units,” he says."

Visitors spend approx 35% more time with pages that use Google AMP

"Chartbeat says visitors to web pages that load with Google AMP are spending 35 percent more time with that content on average than with standard mobile web pages.
On average, visitors spend 48.2 seconds with pages found through Google search that load with AMP, compared to 35.6 seconds on average with standard mobile pages found through search.
That means pages that load with accelerated mobile pages software (that’s what AMP stands for) are more valuable to advertisers, because visitors that spend more time with content spend more time scrolling through ads."

Apple users take a trillion photos a year



Source:  Stat announced at Apple's WWDC, June 2017

17% of Daily Mail readers who voted in the June 2017 General Election voted for Labour



Source:  YouGov, 13th June 2017

Mobile Subscriptions as a percent of Population by Region, Q1 2017



Source:  Ericsson's Mobility Report, Q1 2017