Monday, 19 September 2016

India has overtaken the US to become the world's second largest online population

"India has overtaken the United States to become the world's second largest Internet market, with 333 million users, trailing China's 721 million. But a new report released today by the UN Broadband Commission for Sustainable Development also confirms that just six nations – including China and India – together account for 55% of the total global population still offline, because of the sheer size of their populations.
While Internet access is approaching saturation in richer nations, connectivity is still not advancing fast enough to help bridge development gaps in areas like education and health care for those in poorer parts of the world, according to the 2016 edition of The State of Broadband report.
Globally, an estimated 3.9 billion people are not using the Internet. But the Commission's new report estimates that, between them, China, India, Indonesia, Pakistan, Bangladesh and Nigeria account for 55% of all unconnected people, while 20 countries – including the US – account for a full 75% of those not using the Internet. These findings suggest that targeted efforts in just a few key markets could help enormously in redressing the gaping 'digital divide' between those who are online and those still offline."
Source:  Press release from the ITU, 15th September 2016

Snapchat has 150m daily users, inc 50m in Europe

More than 2m people watched the first live NFL Twitter stream

"The NFL just released numbers on last night’s debut of NFL’s Thursday Night Football on Twitter, and they are pretty damn good.
More than 2M people watched the game on Twitter, compared to 48M who watched it on TV. The average user also spent 22 minutes watching on Twitter, compared to 25 minutes watching on TV (which is the only stat that is almost identical).
More specifically, an average of 243,000 people were watching on Twitter at any given time, compared to an average of 15.4M watching at once on CBS and NFL Network (the two networks showing the game on cable).
While the numbers seem low compared to cable, it’s actually a pretty big win for the network, which was able to show investors and the rest of the industry that at least some people will actually watch a live streamed game on Twitter.
But perhaps even more important than the numbers was the very positive reaction almost anyone had that watched the game. Thousands of people (including myself) took to Twitter to share how impressed they were with the quality of the stream – even over LTE or 4G. At certain points Twitter’s stream was even more current than cable, which can lag behind 10 – 15 seconds. Many also commented that the Apple TV viewing experience (which put a timeline next to the stream) was a great way to watch the game."
Source:  Techcrunch, 16th September 2016

Thursday, 15 September 2016

Pokemon Go has been downloaded over 500m times

"Between hordes of people running all over the place in chase of wild Pokémon, various car accidents, and celebrities getting in on the action, you're likely aware that "Pokémon Go" is ridiculously popular.
We didn't know exactly how popular the game was until Wednesday, however, when the game's creator revealed that the game has been downloaded over 500 million times.
For some context, "Pokémon Go" quickly leapt past competitors to become the fastest downloaded app of all time after it launched in early July 2016. The game was the first to hit 10 million in the shortest amount of time, and it grew far beyond that soon after. Its vast popularity has since plateaued, with the game hovering around 30-40 million monthly active users (MAUs) — that's still really impressive, but the white hot excitement has cooled somewhat in the past month or two."

Tuesday, 13 September 2016

There are more than 100m paid music streaming accounts

Source:  Digital Music News, 6th September 2016
Note - Presumably some people pay for multiple services, as they do with Amazon and Netflix

Video accounts fo over 50% of BuzzFeed's revenue

"[V]ideo represents more than 50 percent of BuzzFeed’s total revenue, compared with 15 percent at the end of 2014. In the next two years, BuzzFeed expects that video will generate up to 75 percent of its advertising revenue, according to a person briefed on the company’s operations."
Source;  New York Times, 5th September 2016

Smartphone apps account for 50% of the time spent in digital media in the US

Source:  comScore, 1st September 2016

Digital in APAC in 2016

The UK Home Entertainment market was worth £2.24bn in 2015

"The latest insights into the home entertainment industry have been revealed at the BASE MESA Entertainment Summit. As over 300 guests from across the industry representing stakeholders from the UK, Europe and US, gathered at the event which brought together the BASE Category Showcase and the MESA Transforming Home Entertainment Summit under one roof.
Analyst firm Ampere Analysis, which specialises in big-data analytics around home entertainment, pay and multiscreen TV as well as next-generation content distribution, opened the event with analysis covering physical and digital formats, highlighting a £1.3 billion opportunity for film and TV as economic growth outpaces spending on entertainment.
The UK Home Entertainment category was valued at £2.24 billion (€2.65bn) in 2015, performance across 2016 has been steady with premium products performing well. A strong line up of diverse content spanning blockbuster franchises through to special interest comedy is expected to close the year with further growth.
Key programme highlights from across the event included: Luke Bradley-Jones, Director of TV and Content Products at Sky, who in a presentation entitled ‘The Digital Ownership Opportunity’, shared insights into the Sky Store Buy & Keep service and the potential that it sees for digital ownership in the home entertainment market."

Tuesday, 30 August 2016

The BBC saw a drop of 18% in viewing from 16-34s after making BBC3 online only

"The BBC saw a drop of almost 20% in younger viewers to its TV channels in the months after shutting the youth-focused BBC3, according to commercial rivals.
TV marketing body Thinkbox, which has shareholders including ITV, Sky, Channel 4 and UKTV, conducted an analysis of total viewing in the period from March to May.
This time period was chosen to reflect TV viewing after the BBC3 TV channel was closed in February but before the start of Euro 2016 in June, to keep a reasonable year-on-year comparison.
According to the figures viewing across all the BBC’s broadcast TV channels – including viewing up to a week from first broadcast on catch-up services but not devices such as tablets and mobiles – showed that the 16- to 34-year-old audience declined by 18%.
This younger audience was BBC3’s core audience; the BBC Trust had warned the corporation before it moved to take the channel online-only that as many as 750,000 viewers who use no other BBC TV service could be lost.
Commercial TV companies say they have benefited from TV viewing since BBC3’s closure with more youth-focused rivals ITV2 and E4 experiencing uplifts.
ITV2 has been boosted by snapping up shows such as former BBC3 programmes Family Guy and American Dad, and having a strong second series of Love Island."
Source:  The Guardian, 22nd August 2016
Related - BBC3 content is over 10% of iPlayer requests

Half of US and UK Netflix subscribers also subscribe to Amazon Prime Video

"Futuresource Consulting has published the 12th wave of its Living With Digital consumer survey, which reveals the latest trends in digital entertainment, with a focus on the US, UK, France and Germany but has now expanded to cover Italy, Spain, Australia, Canada, as well as Japan, South Korea and China. It explores topics which highlight consumer preferences for digital video format adoption, influences affecting purchasing decisions and connected device adoption. Also included is an ongoing narrative around pay-TV cord-cutting and the multinational competitive situation between Netflix and Amazon Prime Video.
The report highlights the continued growth in SVoD users, amongst both Netflix and Amazon Prime Video, in addition to the rafter of local competitors. There is also encouragement from the growing base of transactional digital video consumers and digital media adaptor owners, together with details on the continued but steady shift away from scheduled TV viewing to non-linear content consumption.
The study highlights that multiple online subscription uptake continues to rise compared with results from the previous wave of research. However, there is high overlap between Netflix and other leading SVoD services in each country, particularly Amazon Prime Video in the US, UK and Germany. Approximately half of Netflix subscribers also use Amazon Prime Video in the UK and US, with 30 per cent of US respondents now using both Amazon Prime Video and Netflix.
“Netflix uptake continues to grow in all countries and although satisfaction levels for Netflix are high, they do vary considerably by country” commented David Sidebottom, Principal Analyst, Media and Entertainment at Futuresource Consulting. “Over half of US respondents say they are extremely satisfied with Netflix, 83 per cent are satisfied or very satisfied; this falls to around two-thirds in France and Germany.”"
Source:  Advanced TV, 24th August, 2016

A Compendium of Rio 2016 Olympics Stats

Snapchat viewing 
"Almost 50 million people have watched the Olympic Games on Snapchat so far, as broadcasters including NBC and the BBC use the app to reach a millennial audience.
Nearly one in three daily Snapchat users has viewed the clips in Live Stories, showing that the app could challenge other social sites such as Facebook and Twitter for dominance in live events.
The LA-based start-up partnered with broadcasters in seven countries including the US, the UK and Brazil to show stories that include footage from the games and from the crowds in the last 24 hours.
In the first seven days to last Thursday, 49 million unique visitors viewed Olympics content on Snapchat, almost a third of the 150 million daily active users of the app."
Source:  Irish Times, 15th August 2016

Over 5bn viewers globally
"Heading up this vast operation is Yannis Exarchos, who runs Olympic Broadcast Services on behalf of the International Olympic Committee, and says that the Rio Games saw internet and on-line viewership as big a factor as [conventional] television. He added that social media helped drive this digital audience to Rio, and took this year’s viewing numbers to a record 5 billion users. Within the first 4 days of competition more people had watched Olympic activity on second screens than during the whole London Games of 2012.
Within 10 days of the start of the Rio Games the on-line streaming numbers had passed the two previous Olympics (London and Sochi). Ratings agency Nielsen said more than 2 billion minutes (33 million hours) were consumed in the US alone in the first 10 days of competition.
Exarchos also said that this year’s experimental Virtual Reality (VR) programming was also a huge hit with viewers, and by Tokyo in 2020 VR and 360-degree material could be a very important factor for consumers and where viewers are at the centre of the action right alongside the athletes."

NBC's US TV viewing fell 15% vs London 2012
"While Mr. Burke's nightmare scenario didn't play out to the letter, the final Nielsen numbers were fairly grim. Through the 17 nights of ceremonies and competition, NBC averaged 26 million viewers and a 14.9 household rating, which marked a 15% decline from the 2012 Summer Games' draw of 31.1 million viewers and a 17.5 rating. (Rio's ratings reflect NBC's Total Audience Delivery, a metric that blends broadcast and cable prime-time deliveries with streaming data.)
More importantly, NBC missed its ratings guarantees by 3.1 points, or 17%, a result that found the network working overtime to make its advertisers whole through Sunday's closing ceremony. Media buyers last week said they were satisfied with NBC's make-good efforts but said that they expected some high-end clients to receive complimentary units in the network's Sunday and Thursday night football packages as a goodwill gesture. (UPDATE: NBC said that all of its Olympics advertisers were made whole within the Games themselves and that the network would not be offering so-called audience deficiency units in the fall."
Source:  AdAge, 25th August 2016

NBCU on TV and Snapchat
"NBCUniversal decided to turn over the keys to its Snapchat account to BuzzFeed for the Olympics. The move seems to have paid off to the tune of 35 million viewers over two weeks.
In April, the media giant announced a partnership with Snapchat, under which it would distribute Olympics-related content on the media and messaging app. The content was available in two ways: a pop-up Snapchat Discover channel and multiple daily Live Stories. Across both, NBCU totaled 2.2 billion views and 230 million minutes of consumption, the company said.
With the Discover channel, NBCU gave near-total editorial control to 12 BuzzFeed video producers it had invited down to Rio (NBCUniversal invested $200 million in BuzzFeed last year). “We would talk to them every morning — what we were focusing on and the stories that were emerging, and there would be some coordination that way,” said Gary Zenkel, president of strategy and operations for NBC Sports Group and president of NBC Olympics. “But we did not want to impair their ability to exercise and flex their creative muscles for that day’s edition."
Source:  Digiday, 25th August 2016

7.5bn video streams watched in China
"Shanghai-based Alisports, a division of e-commerce giant Alibaba Group, said it saw similar success streaming the Olympics in China through a partnership with online video hub Youku Tudou.
A total of 7.5 billion streams were watched by Olympics fans in China, according to newly released figures from Alisports.
Alisports last month had announced a licensing agreement with Chinese state-owned CCTV to stream the Rio Olympics via Youku, which is also owned by Alibaba, albeit with a 30-minute delay to CCTV’s own broadcast. About 380 million viewers logged on to watch, Alisports said. That’s almost half the size of the traditional television audience of 793 million claimed by CCTV."

35m in the US watched Usain Bolt's 100m live - AdAge, 17th August 2016

BBC - A breakdown of access by devices - 14th August 2016

Flurry - App usage - 24th August 2016