Wednesday, 20 September 2017

P&G generates $3bn a year from eCommerce; growing at 30% a year

"P&G is also adopting a new approach to programmatic. Through using third-party verification tools, it found it was reaching “too few people with too many ads too many times”, leading to “excessive frequency and waste”.
But now instead of using programmatic to save money through cheaper ad buys, P&G is now looking at the issue “through the lens of the consumer”.
He cited the example of Amazon, with P&G using its unique consumer ID data to ensure it is reaching consumers when they are ready to buy. Ecommerce is now a $3bn business at P&G and growing by 30% a year, while the improved targeting it offers is cutting waste by 20% and improving ROI by four times, as well as offering a better experience for consumers.
To help eliminate fraud, P&G has stopped buying media in the publisher long-tail, which was a “massive” source of bots. Pritchard admits the company “took the head fake” of thinking that the endless supply of websites would supply cheap media. It did, he said, “but you get what you pay for”. P&G now works with TAG and only advertisers with 200 trusted media partners that have proven they are clean."

Monday, 18 September 2017

Apple is now the largest watch maker in the world, by revenue

"Traditional watchmakers, be very afraid. Apple has announced that it is now the biggest watchmaker in the world replacing Rolex at the top of the list.
Tim Cook revealed the big news alongside the unveiling of the Apple Watch Series 3, which comes packing LTE as was expected.
Apple had already reported that it had a 50% year on year growth for Watch sales, something that Cook made reference to at the 12 September event. We still don't know exact sales figures, but it's not the Apple way to talk numbers.
That's pretty impressive though when you consider that the first Apple Watch launched in 2014, while Rolex has been making watches for a fair few more years than the Cupertino company.
Moving to the number one spot also puts Apple ahead of Fossil, who have been making a big push with smartwatches and hybrid smartwatches over the past year as well as luxury watchmaker Cartier and Omega."

Facebook Messenger has 1.3bn Monthly Active Users

"Meanwhile, Facebook Messenger as a whole continues its ascent, entrenching itself as the top cross-OS messaging app in the West. Messenger now has 1.3 billion monthly users, up from 1.2 billion in April and 1 billion in July 2016. That’s the same count as Facebook’s other chat product, WhatsApp.
Messenger’s growth rate has slowed slightly over the years. It took just six months to go from 800 million to 1 billion, and nine more months to get 1.2 billion, and five months to add the last 100 million. That could signal that Messenger is beginning to hit saturation in some core markets."

Amazon's price cuts at Whole Foods boosted footfall by 25%

" Inc.’s splashy takeover of Whole Foods, complete with deep price cuts, did more than bring a surge of publicity to the chain: It boosted customer traffic by 25 percent.
That’s the finding of Foursquare Labs Inc., which compiled location information during the first two days after Amazon completed its acquisition of the grocer. The data, culled from shoppers’ mobile devices, was compared with the same period a week earlier."

BBC Three's audience share more than doubled after going online-only

"Damian Kavanagh, Controller, BBC Three, has declared that the service’s move to online from a linear channel has been a success, noting that BBC Three has more than doubled its total brand reach and seen phenomenal growth on social platforms, producing original content with true public purpose.
Speaking at a meeting of the Broadcasting Press Guild in London, Kavanagh noted that when the service moved online in February 2016, he said the transition would be a marathon not a sprint as the broadcaster learnt and adapted its behaviour to ensure it reached young audiences wherever they are.
“The growth has been amazing,” he said, paying tribute to what the BBC Three team and all the creative talent who work with it had achieved. “We’ve won over critics and audiences alike; winning numerous awards along the way including the prestigious RTS channel of the year award 2017.  And we have done what we promised – we have backed the very best emerging talent in the UK, creating some household names along the way,” he noted.
According to Kavanagh, BBC Three’s audience share has increased from 3.2 per cent to 8.2 per cent, admitting that a target of 10 per cent was set for some four years down the line. “We’re well on the way to achieving that,” he noted.
He admitted that in the multi-channel, OTT era, there was a challenge for the service to make its content and brand known to its target 18-34 demographic. “I’ve got to yell: ‘Watch me!’,” he remarked. “But I’m not going to go for clickbait [programme] titles.”"
Note - I'd love to see a breakdown of some other measures like total reach, time spent etc.

Only 11% of US teens think Instagram & Snapchat have too many ads

Source:  Research from Forrester, reported in their blog, 29th August 2017

What happens in an Internet Minute in 2017

Source:  Created by Lori Lewis and Chadd Callahan of Cumulus Media, and featured in the WEF's blog, 31st August 2017

The fertility tracking app Natural Cycles is as effective at preventing pregnancy as the contraceptive pill

"Natural Cycles, the only app to be approved as a contraceptive, has proved 99 per cent effective in the largest study investigating it to date.
The startup had previously conducted a study of 4,000 women, which showed similar accuracy rates. It has now proven the efficacy of the app again after testing 22,785 women through a total of 224,563 menstrual cycles across a year, to calculate the app’s Pearl Index – the rate used to measure a contraceptive’s effectiveness. It found that if used perfectly – using protection such as condoms on red days – effectiveness is 99 per cent. Typical use, where people don’t use protection on the red days, leads to 93 per cent effectiveness, well above other natural family planning methods that rate at around 75 per cent and even the pill, which rates at 91 per cent."

A+E's Facebook show Bae or Bail had 24m views in one week

"A+E Networks released its first show on Facebook’s Watch platform for video programming, “Bae or Bail,” which is a hidden-camera reality show that tests the bonds of couples, according to a statement made available to Mobile Marketer. The first episode, which followed two couples at a pre-staged funeral prank, has received more than 24 million views since its August 30 debut, including 230,000 shares and 35,000 comments. New episodes will debut every Wednesday.
A+E has plans to release an advice series, “This Is How We Do It,” on Facebook in October. That show features discussions between grandmothers and their 20-something grandkids about sex and other intimate details of their personal lives. Each three- to six-minute episode includes advice on dating and relationships."

Tuesday, 5 September 2017

Start-ups have placed more than 16m shared bicycles in China

"There are now more than 16 million shared bicycles on the road in China’s traffic-clogged cities, thanks to a fierce battle for market share among 70-plus companies backed by a total of more than $1 billion in financing. These start-ups have reshaped the urban landscape, putting bikes equipped with GPS and digital locks on almost every street corner in a way that Silicon Valley can only dream of."
Source:  NYT, 2nd September 2017

Macy's customers who buy online and collect in-store spend 25% more

"While Macy’s overall sales fell 5.4% year-on-year in Q2, the brand saw double-digit growth in online sales. Robust omnichannel capabilities play an integral role in the brand’s digital sophistication and serve as an opportunity for growth.
Macy’s customers who buy items online and pick them up in-store spend 25% more, making clear that brands need to nail the basics on omnichannel capabilities. Macy’s steps up to the plate and offers eight of the nine crucial omnichannel features mentioned by L2 retail experts Harrison Lewin and Chad Bright at this year’s DLA event in New York."