"The April to June quarter of 2012 set a new record for media tablet shipments reaching nearly 25 million units with total shipments growing 36% quarter-over-quarter (QoQ) and 77% year-over-year (YoY). Apple iPad shipments represented nearly 69% of worldwide volumes for the period, according to a preliminary assessment of vendor share by market intelligence firm ABI Research. Gains in the quarter also came from Samsung (8.1%) and ASUS (4.0%), while RIM (1.0%) experienced the most significant decline. Shipments of Dell and LG ceased in the period as both companies retrench for future tablet offerings. Worldwide shipments of media tablets are expected to exceed 100 million units in 2012.
Most impressive about Apples 17.0 million tablet shipments in 2Q2012 was it nearly matched 2010 total worldwide shipments of 17.3 million for all vendors, says Jeff Orr, senior practice director for mobile devices. Company representatives noted that nearly 1 million of its iPad 2 devices were shipped to US education customers during the period, which contributed to the companys growth but also its continuing average selling price (ASP) decline. ABI Research estimates a 4% drop in ASP for the company QoQ and nearly 19% YoY."
dentsu 2022 Media Trends
2 years ago
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