"Red Bull Stratos, the event behind Felix Baumgartner's skydive from the edge of space in a record breaking stunt, reached eight million concurrent views on YouTube, marking the highest-ever concurrent viewing figure on the Google-owned site.
Baumgartner, the Austrian daredevil, yesterday (14 October) became the first skydiver to reach the speed of sound, when he jumped out of a balloon 24 miles above New Mexico, reaching a top speed of 833.9 miles per hour.
The stunt was sponsored by Red Bull and attracted eight million concurrent views on YouTube, the highest-ever concurrent viewing figures on the Google-owned site's history.
Red Bull described the stunt as the biggest piece of activity it has undertaken this year. It has been heavily promoting the event through its own sites as well as social media channels and PR activity.
According to a Twitter spokeswoman, there has been approximately 3.1m tweets sent, relating to the event."
Source: Marketing Magazine, 15th October 2012
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