The full number comes in at 163.8 billion RMB, that’s roughly $25.3 billion, in GMV — that’s “gross merchandise volume” which is used to measure a dollar value for all sales on a platform. In Alibaba’s case, that predominantly means its Taobao marketplace and Tmall brand store although it does offer sales via its international services and it ships worldwide. All told, Alibaba handled 1.48 Billion transactions during the 24-hour period.
That represents an impressive 39 percent increase on last year’s sales total of RMB 120.7 billion ($17.79 billion), and it comes nicely on the heels of another blockbuster quarter in which Alibaba’s revenue surged by 61 percent thanks to its core business in China.
For comparison, Alibaba’s Single’s Day haul puts America’s largest shopping days in the corner. Retailers pulled in a record $3 billion on Black Friday and then $3.45 billion on Cyber Monday, both of which were records."
Source: Techcrunch, 12th November 2017
Plus - 90% on mobile, up from 82% in 2016 and 69% in 2015
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